Since the launch of the first ever 4x4 in 1948, Land Rover has stood for adventure and excellence.  Land Rover will have two Range Rovers at the show.  In a perfect audience fit, it has also teamed up with Sunseeker to offer a ferrying service for its VIP guests and clients, transporting them in and out of the Show in true style and comfort.

Andy Griffiths, UK marketing director Land Rover, said, "This is the first year we’ve been at the Show, and we’re really excited to be diversifying our events portfolio, but at the same time perfectly hitting our target audience square on.  Many people who own luxury boats also own a Range Rover, so our presence at the Show is the perfect chance to synergise the brands.”

Andrew Williams, Managing Director for National Boat Shows, comments: “We’re delighted to have Land Rover on board for 2008 as a Show partner.  There are numerous lifestyle similarities with Land Rover’s core market and the type of visitors we welcome to our Show – essentially both share a love of the great outdoors.  We welcome Land Rover’s support and look forward to a long standing relationship in the future.”