BOATS.COM LAUNCHES BOATSPOD, THE WORLD’S FIRST DIGITAL OFFERING
OF MARINE DEALS AND PERSONALISED EDITORIAL
With the launch of BoatsPOD, an
innovative online product , UK boating enthusiasts are now
receiving a weekly mix of news, feature stories, and exclusive
discounts relevant to their particular boating
interests.
BoatsPOD (“personalized online download”) is the first of its
kind in the boating world. For the first time, boaters can sign up
for a free weekly delivery of stories focused on their specific
types of boating, including several written by experienced marine
authors. In addition, subscribers receive dramatic offers from
major marine companies unavailable elsewhere.
Readers can manage the type of stories they read each week
through an online profile. “Besides giving subscribers the
chance to fine tune each weekly edition,” said Julian Gowing,
general manager of Boats.com Europe, “what’s exciting and unique
about BoatsPOD is that readers can upload and share their own
stories through the same interface.” Subscribers may also place
advertisements for readers in the their local marina area at no
charge.
Since the soft launch of BoatsPOD in November, 2011, dozens of
special offers have been provided by major companies including
Henri-Lloyd, 3H Italia, LaserPerformance, Hobie Exclusive, and
Harken. While anyone may subscribe to boatsPOD, offers are
currently only available in the UK.
Boats.com welcomes boaters and trade representatives to learn
more about BoatsPOD at the Boardwalk lounge they are sponsoring at
the Tullett Prebon London Boat Show. The show runs from 6-15
January at ExCel London.
ENDS
Press contact
Sarah Simmons
Sarah.simmons@dominionmarinemedia.com
About Boats.com
Boats.com is the
definitive information resource for boat owners and the boating
industry, providing an engaging community for anyone buying,
selling, maintaining boats or to simply just enjoy boating. The
boats.com website provides consumer access to information, boat
listings and financial and insurance products, as well as marketing
and web services to boat builders, dealers, brokers and service
companies throughout the global recreational marine industry,
making it the European market leader for classified marine
advertising.
About Dominion Marine Media
Dominion Marine
Media (DMM) is the Internet partner of choice for the recreational
marine industry and operates the three market leading marine web
portals – www.boats.com,
www.yachtworld.com and
www.boattrader.com . DMM
is a division of Dominion Enterprises, a leading marketing services
and publishing company that provides businesses with a
comprehensive suite of technology-based marketing solutions
including Internet advertising, lead generation, CRM, website
design and hosting, and data management services.. DMM has offices
in North America - Norfolk, Virginia; Seattle, Washington and
Vancouver, BC, as well as in Europe – United Kingdom and
Italy. The company employs 150 people, has customers in 106
countries and advertises boats for sale in 193 countries. In 2010
over 38 million unique visitors spent time researching marine
products on DMM web and mobile sites, apps and social media
outlets. DMM’s global reach includes 22 localised web portals which
are translated into 13 languages.