Visitor Facts and Statistics

Independent figures from events research specialists demonstrates the value of attending the Tullett Prebon London Boat Show.

109,778 people visited the 2011 Show *
A further 30,386 people visited The Outdoor Show over the last 4 days of the Show - with full access to the Boat Show - taking the total attendance to 140,164
Average visitor household income over £95k
73% visitors in the affluent AB demographic
£1000 average spend per head with exhibitors (excluding spend on Boats)
20% of visitors intended to buy a boat of some kind at the Show - that's over 21,000 people
31% of visitors are looking to buy a boat of some kind over the next 12 months - That's over 34,000 people
72% of visitors made a purchase from an exhibitor at the Show
                - 35% bought chandlery
                - 28% bought books or magazines
                - 19% bought safety equipment
                - 18% bought electronics
                - 14% bought a holiday
                - 12% bought a training course
                - 11% bought watersports equipment

64% of visitors had their purchasing decision influenced by attending the Show
- 24% of visitors made a purchase that they would not otherwise have made
- 34% of visitors found a supplier that they would not otherwise have found
58% of visitors own a boat
75% of visitors rated their overall Show experience as good or excellent
68% of visitors likely to return in 2012
70% of visitors likely to recommend the Show to a friend in 2012