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The Tullett Prebon London Boat Show is the UK's
leading outdoor social event, showcasing boating, watersports and
the lifestyle for enthusiasts, families and the trade. The
Show is one of the most important events in the boating year and
attracts a significant number of high net worth individuals from
the UK and around the World.
In this section:
Our Sponsors and Partners
|
Advertising and Sponsorship
KEY FACTS:
Visitor Demographics
- 109,778 people visited the 2011 Show
*
- A further 30,386 people visited The
Outdoor Show over the last 4 days of the Show - with full
access to the Boat Show - taking the total attendance to
140,164
- Average visitor household income over
£95k
- 73% visitors in the affluent
AB demographic
- £1000 average spend per head
with exhibitors (excluding spend on Boats)
- 20% of visitors intended to
buy a boat of some kind at the Show - that's over
21,000 people
- 31% of visitors are looking
to buy a boat of some kind over the next 12 months - That's over
34,000 people
- 72% of visitors made a purchase from an
exhibitor at the Show
Website Statistics
- 231,000 unique visitors per annum, with
132,000 visiting in the month leading up to
- and during - the Show
- Over 1.7 million page views per annum with up
to 99,000 page views per day at busy times
during the 10 days of the Show
- 64% of visitors had their
purchasing decision influenced by attending the Show:
- 24% of visitors made a purchase that they
would not otherwise have made
- 34% of visitors found a supplier that they
would not otherwise have found
- 58% of visitors own a
boat
- 75% of visitors rated their
overall Show experience as good or excellent
- 68% of visitors likely to
return in 2012
- 70% of visitors likely to
recommend the Show to a friend in 2012
- * Visitor Attendance - Three year average
108,244