Simon Naudi, Managing Director of Answers
Group will be delivering half day workshops for the British Marine
Federation (BMF) to help exhibitors to maximise their effectiveness
at shows, as part of a campaign of training courses being put on by
the Federation together with National Boat Shows (NBS).
Course dates:
24th November - Southampton
15th December – Egham
The following outlines some of the
areas the course will cover:
Getting prepared
Once you have booked your stand and planned your objectives you
need to think about how you are going to fulfil them. Look at
incorporating the event into your marketing mix.
It is a good idea to list each specific
objective and ask the following questions:
How is this objective relevant and who will it
affect?
How will the objective be achieved?
What are the time necessary frames?
How will success be measured?
Then you can assess which staff need to be involved in the
exhibition campaign and, at the event itself, you can plan which
key clients should be invited and what type of stand design will
best suit your needs.
Do not forget to read the manual that the
organiser provides and stick to the deadlines so that you do not
miss opportunities. You might be invited to an exhibiton by the
organiser to show you the venue and discuss plans for the event.
This is an ideal time to ask questions.
Do not forget to train and brief all staff –
so that you get the best return on investment. You can make large
profits by training and briefing your stand staff to behave with
confidence and competence. Well trained staff can account for most
of your success during ten days of the event. It is also worth
having a short briefing recap each morning of the show to remind
them of their objectives and provide tips and help as required.
It is also important to plan your timetable of
activities until the event including:
Preparing financial budgets
Marketing your presence
Designing your stand
List of suppliers
Staff
Checklists
To book on these workshops and for further
information on other BMF exhibition skills initiatives, please
click here
http://www.britishmarine.co.uk/what_we_do/training/short_courses.aspx
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